A branding guide has been developed to help chapters, lodges and sections incorporate the Order of the Arrow brand into their communication materials. We are excited to share this new resource and take one more step toward better and more unified OA communications. Please take a moment to download and view the branding guide, as well as the corresponding logo assets.
The guide gives direction for utilizing key OA logo images: the signature, the trademark, the seal, and the tagline. The guide also provides guidance on color and font usage, as well as information about embroidery pieces, print materials, and other branded items.
The new branding guide also contains resources for all Arrowmen, lodges and sections to use for year-round promotional materials such as newsletters, emails, websites, flyers and patches. We need your help to strengthen the OA brand as we move into our new century in 2016. By using consistent brand elements and adhering to the published guidelines, we can create a strong, unified voice for our organization.
Please note: the signature logo download links below are provided for the general OA signature that reads "Boy Scouts of America" above "Order of the Arrow." As you will see in the branding guide, the signature allows for customization of this logo with text denoting your specific lodge, section or region. To generate your custom signature logo, please use the widget below.
Feel free to reach out to firstname.lastname@example.org with any questions regarding the use of the OA branding guidelines or resources.
Brand Guide & Assets
- Download the branding guide (PDF, 3.9 MB)
- Download the brand contact sheet in EPS format (ZIP, 2.2 MB)
- Download the Trademark Assets in PNG and EPS Formats (ZIP, 4.4 MB)
- Download the Seal Assets in PNG and EPS Formats (ZIP, 2.6 MB)
- Download the Signature Assets in PNG and EPS Formats (ZIP, 2.5 MB)
- Download the Tagline Assets in PNG and EPS Formats (ZIP, 4.4 MB)
- Download the Publications Ribbon Assets in PNG and EPS Formats (ZIP, 284 KB)
- Download the Social Stamp Assets in PNG Format (ZIP, 102 KB)
Note: Each region is in possession of the section social stamp image files and can distribute those to section leadership. Please contact your region leadership for these resources.
OA Marks and Logos Usage
OA marks and logos usage policy information is available in the Site Information and Policies section.
OA Color Palette
Download the OA Color Palette (Adobe Illustrator, 337 KB)
The OA brand uses two fonts primarily: Museo Sans and Museo Slab. As noted in the brand guide, we use a combination of these fonts for headlines and body copy. You can purchase licenses to these fonts at the following links:
Note: You need only to purchase the 300 and 700 weights of each font.
If you would prefer to use our alternative fonts, Gill Sans and Rockwell, you will most likely be able to find them standard in software such as Microsoft Word. If not, we advise purchasing the Museo fonts, rather than purchasing these alternative fonts.
To use this email signature, simply copy and paste all of the text and the logo image from your browser into the proper field in your email client's signature settings. Then, customize the text to your needs.
Language of the OA
The Language of the OA encompasses style, usage, and grammar norms observed by both the Boy Scouts of America and the Order of the Arrow. The OA has developed this resource so that communications at every level of the organization are more consistent. Through periodic updates of terminology, it will become a more comprehensive primary resource to ensure chapters, lodges, sections and regions are aware of terms and style specific to the OA.
The Language of the OA can be accessed here.
Signature Logo Generator
To generate your custom lodge, section, or region sub-brand signature logo, please use the widget below. Simply type in your lodge, section or region name in the following format, and the widget will allow you to download your custom logo. This widget may only be used to generate appropriate lodge, section, region, or committee logos. All other uses are strictly prohibited and not endorsed by the Order of the Arrow.
- Lodge: Kawida Lodge
- Section: Western Region Section 1N
- Region: Northeast Region